There are often reports in the media about people not understanding the nutritional information on food labels, which is partly due to a lack of understanding, but also related to the food companies deliberately try to mislead people to make their foods sound more healthy e.g. advertising a yogurt as 0% fat, only to find it has been filled with loads of sugar
I once saw an advert at a farm in Wales selling fresh milk that is ‘96% fat free’. Now 96% fat free means 4% fat – which is actually full fat milk – brilliant campaign though, wonder how many feel for it.
One thing that I don’t understand though is this food label, as there is 67% wheat 34% sugar (that’s 101% with only the first 2 ingredients) Glucose syrup is then next, followed by honey at 3% (so Glucose must be more than 3% – so in total there is at least 107% of ingredients in this box!
People like me that work in education are keen to raise the standards of people’s basic skills (numeracy, literacy, IT etc) but it doesn’t help when we get information like this out there.
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