Making use of statistics from YouTube

A few years ago YouTube was seen by many in education as a source of evil that had to be blocked. banned and banished at all costs -because of the nasty things that learners may see there. This was a shame as alongside some possibly undesirable content is some excellent content, and the YouTube’s streaming capability is better than any others as works on all devices, is quick to load and in short just works.

Luckily the number of organisations blocking YouTube has reduced, especially within FE and HE, and even many schools. This pleases me as I have posted many videos to YouTube – most of which can be used by others, as they give simple clear step by step instructions on various elements of learning technology.

Something that I also find interesting, is the statistics that I get back – I can see how many people have viewed each video, where they are from, what sort fo device they have used and how they have found the videos. This helps me to plan future videos to meet my audiences needs, and if I was using these videos to support teaching and learning, I could use the analytical information to quickly see how effectively my learners are accessing these videos.

When I upload videos on behalf of one of the organisations that I work for, I almost always have the settings of making it public but unlisted. This means that the videos cannot be found by someone else searching for it – they can only be found if someone knows the link to it. If I embed one of these videos into an area the VLE to support a particular session or topic, a week or so later I can see how many people have viewed the video – (and when). Although not an exact science, this gives me a useful insight into the user behaviour – especially if I compare this with the usage data from the VLE.

In one instance I found that lots of learners had visited the area on the VLE but hadn’t played the video – which made me realise that I had embedded the video too far down the page – so I changed it’s position. On another occasion the video had been played many more times than the VLE area had been accessed, which I assume meant that the learners had watched the video multiple times – which as the video was directly related to the assignment task, I assume means they were using it to aid their completion of the task (which was its intention).

I appreciate that most teaching staff won’t have the time or inclination to look at things this way – I was mainly just looking out of interest – but if people do have the time/interest then this could be very useful information to confirm that they are doing things right, or give them pointers as to where they need to change things slightly.

Whilst looking at my own videos, I discovered that my most viewed video of all time is the one about adding countdown timers to PowerPoint.

This has had over 45000 views in 2 years, and currently gets viewed over 3000 times per month. This single video accounts for more than 65% of all views of the 67 videos on my channel. This video shows to me the power of YouTube – the fact that this attracts so many views means that it must be doing something right, and what a shame that there are still many educational organisations that are depriving their learners of this resource.

6 Responses

  1. Totally agree Dave that the potential is far from being realised in many educational organisations. Your post provides a great summary of the power of analytics on YouTube or sites such as Word Press. Jonny

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